In this episode, Steph interviews Cat Roten. Cat spent a decade in the hotel industry where she found her passion and purpose strategizing, planning, and coordinating events. She has taken the leap into entrepreneurship starting Impactful Event Co, where she is helping other entrepreneurs curate a personalized and profitable event.

They discuss the importance of understanding one’s core motivations, the value of attending events for inspiration, and the challenges of planning successful gatherings. Cat emphasizes the need for simplicity in event planning, the significance of sponsorships, and the importance of personal growth and self-care. Cat’s goal is to inspire you to take action, listen to your desires, learn to say no, and how to use your perfectionism positively in life. The conversation also touches on grief, intuition, and the excitement of building a supportive community for event hosts.

Follow Cat’s journey at www.imperfectlyimpactful.com and on Instagram @cat.roten @imperfectly.impactful . Make sure to give her podcast, the Imperfectly Impactful podcast, a listen too!

Key Takeaways:

• Cat’s journey into entrepreneurship began with her childhood experiences in event planning.
• Listening to podcasts opened Cat’s eyes to new possibilities beyond corporate life.
• It’s essential to know your core why when planning an event.
• Attending various events helps gather unique ideas and foster connections.
• Creating a unique experience for attendees is crucial for event success.
• Sponsorships can significantly impact the profitability of events.
• Tracking numbers and having a budget is vital for event planning.
• Personal development can take many forms and doesn’t have to be daily.
• Grief can coexist with joy and excitement in life.
• Building a community for event hosts is a passion project for Cat.