You built your business for freedom.
You don’t have to build it alone.
Sister Circle is a Midwest community for women business owners who want a business that’s sustainable, profitable, and actually fun, without giving up the life they started it for. Real connection. Real strategy. And a room that notices when you show up.
Is this You?
If this sounds familiar, you’re in the right place:
- You keep telling yourself entrepreneurship is just hard, and you need to work harder.
- Your notebook is full of ideas. Finishing one is a different story.
- You’re posting, doing markets, saying yes to everything, and still not sure what’s working.
- You see another woman’s win online and quietly think, “of course that happens for her.”
- When someone asks what you do for fun, the honest answer is “I work.”
Here’s what we’ve learned sitting with women in this exact spot: it’s not your effort. It’s the approach, and you’ve been carrying it alone. None of this is a character flaw. It’s what happens when no one around you has modeled a different way to run a business. It doesn’t have to stay this way.
What Sister Circle Is (and isn’t)…
Business education, coaching, and community, all in one circle
Sister Circle is a chapter-based membership for women business owners across the Midwest (and online, wherever you are). Every month you learn something you can use, talk it through with women who get it, and do the work with someone expecting you to follow through.
What it is:
- A room where someone already saved you a seat
- Collaboration over competition
- Strategy delivered with soul
- Accountability that doesn’t feel like judgment
- Fun, on purpose (we make hard things fun)
What it isn’t:
- Networking
- A room where anyone checks your revenue, your outfit, or your follower count
- Hustle and grind
- Gossip (it’s against our community policy, full stop)
- A one-size-fits-all formula
The Heart of Sister Circle
This isn’t just a cute tagline, these are the core pillars that guide how we grow, support, and celebrate female small business owners.
Sisterhood
Friends in business, not just followers. Women who cheer for you, refer you, and notice if you go quiet.
Soul
A business you’d still choose if money wasn’t the reason. We build around your season, your capacity, and your family, never at the cost of them
Strategy
The Circle of Small Business Success, our six-area framework for a business that’s profitable and sustainable, not just busy.
Circle of Small Business Success
It’s a circle, not a pyramid. Because in business, there’s no top. There’s just your next level.
What we’re building toward together: consistent, predictable revenue, a profit margin you’re happy with, a paycheck you’re proud to pay yourself, and a business that can run without you in it 24/7.
Our Framework
Everything we teach at Sister Circle comes from one framework, the Circle of Small Business Success, and our members decide what we teach inside it. Every fall, members score themselves across the six areas of the Circle. Their answers become our roadmap for the year, and that roadmap sets the topic for every month.
Each month, one topic carries through every gathering. We teach it at the Business Masterclass, explore it together at our SOULcial, and put it into action at the Momentum Meeting. Nothing on our calendar is random. It is built from what our members told us they need to grow. That is what makes Sister Circle different. We don’t hand women a generic curriculum and hope it fits.
- Financial Profitability. Know your numbers and map your offers. Then decide: go deeper with the clients you have, or wider to reach more?
- Sales & Marketing. Know exactly how a stranger becomes a client, so you can stop throwing spaghetti at the wall.
- Systems & Processes. Get your business out of your brain and into rhythms you can trust.
- Support & Team. See where your time is really going. You can be a solopreneur and still have support.
- Connections & Collaborations. Get in the right rooms with the right people, on purpose.
- Intentional Entrepreneurship & Mindset. Pause, celebrate how far you’ve come, and decide what’s next
I Started Sister Circle from my rock bottom
Hi, I’m Stephanie
If you only see me today (color in my hair, a stack of friendship bracelets, way too excited about your next idea), you might think I’ve always had it figured out. I haven’t.
Before Sister Circle, I grew and scaled a yoga and fitness studio, Zen and Pow, for an entire decade from age 20 to 30. After COVID, I lost nearly half my members and part of my team. I was in debt, working constantly, and chained to a business that looked nothing like what I’d dreamed.
I was turning 30, wanted to start a family, and couldn’t see how that was even possible. On paper, it looked successful. In reality, there was almost no profit. I learned the hard way: more and bigger was not better.
That season taught me everything I teach now.
It also taught me something else: I felt so alone in it.
So my sister Cathryn and I started bringing women together locally. Pop-ups, socials, a summit, coaching, & a year and a half of listening to what women actually needed.
I built the room I wish someone had handed me. I hustled forever, and now I get to live what I teach. But you don’t have to hit rock bottom to get here.
How Membership Works…
Pick Your Membership
Virtual, your local chapter, or hands-on mentorship
Put It On Your Calendar (like an appointment!)
Ninety minutes, once a month in person with your local chapter, plus a 60 minute virtual session live or on replay.
Bring the Unfinished Version of Yourself
Ready was never going to show up on its own. Come as you are, Sis, we are here to support you through every season!
What Our Sisters Say…
“I can’t say enough good things about Sister Circle. Every time I attend, I leave feeling recharged, inspired, and deeply connected, not just to the amazing women in the room, but to myself and my purpose. It’s such a rare and beautiful thing to find a space where you’re encouraged to show up as your full self, be vulnerable, and also be celebrated. Sister Circle does exactly that.”
“I no longer feel like I am going through business alone and I have gained more confidence in myself as a result of joining and connecting with the other members.”
“Joining Sister Circle has been a great opportunity for me and business to expand my networking circle. As a business owner, you never stop learning. This group and team have taught me many new things I did not know I should have been doing. The connection with this group and it’s other members is unmatched!
The best business education decision I ever made!!
“Sister Circle is THE BEST place to get connected with other women small business owners in the Coulee Region and to learn how to run your business well! Stephanie is a positive, motivated, knowledgeable and thoughtful leader who truly cares about the success of everyone in her group. Everyone in the group truly is so supportive!”
Find a Sister Circle Chapter near you!
Bringing collaborative business communities to small and big cities across the Midwest and beyond.
CURRENT CHAPTERS
La Crosse, WI
Chippewa Valley, WI
Cedar Rapids, IA
Dubuque, IA
Called to Leadership?
Bring Sister Circle to your city + become the leader of a movement in your community.
As a Sister Circle Chapter Leader, you’ll bring the Sister Circle experience to your local community by hosting meaningful in-person monthly gatherings, cultivating connection, and becoming a trusted leader for women in business in your area.
But the best part? You won’t be building it alone.
You’ll step into an established brand, proven membership model, resources, systems, programming, and ongoing support from Sister Circle HQ — giving you the foundation to focus on what you do best: bringing women together and leading your local community.
Chapter Leadership could be for you if…
You’re a natural connector who loves bringing people together. You believe collaboration is more powerful than competition. You’re passionate about supporting women in business and want to expand your own leadership, visibility, impact — and income — while being part of something bigger than yourself.